The Greek Marinas Association has announced the launch of a two-year tourism projection plan for recreational tourism and the promotion of marinas through inter-company channels in specialized markets.
According to the announcement, the main objective of the project is twofold: on the one hand, the collective promotion and promotion of the services of the Association's members at the international level and, on the other hand, the strategic contribution of the Union to the development and promotion of recreational tourism as one highly dynamic tourist product for the whole territory.
The result of the project will be to develop a realistic, detailed and cost-effective action plan based on specific priority axes such as research and analysis of tourism data, product development and experience planning, promotion and promotion as well as strategic partnerships. The Action Plan is expected to be completed this year and will be based on a thorough analysis of international and domestic trends, an assessment of international competition and a specific market targeting.
It is also noteworthy that it is equally important and beneficial in the short term that it is the action to strengthen the presence of Marinas Association in selected international exhibitions through the development of a specialized Travel Trade Manual and the implementation of a campaign in (B2B) level, with modern, high-quality visual and verbal content.
The contractor of this project, through a competitive procedure, is TOPOSOPHY, a business unit of the Atcom Group, with extensive experience in tourism promotion and promotion projects both in Greece and abroad.